Social Media for B2B Growth: LinkedIn Strategies and Tips

What’s Killing Trust on LinkedIn (and You Might Be Doing It)

May 29, 2025
Discover the subtle mistake many B2B marketers are making that erodes trust on LinkedIn. Dive into a real-life controversy that highlights the fine line between inspiration and plagiarism. Learn why originality is crucial for your brand's voice and the dangers of copying content. Get practical tips for creating unique branding and managing your social media effectively. This is a must-listen for anyone looking to stand out for the right reasons.
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ANECDOTE

RecipeGate and Copying Frustrations

  • Michelle J. Raymond shares an incident called RecipeGate involving recipe plagiarism that resonated with her personal experiences.
  • She describes how her content has been copied and minimally credited, causing mixed feelings between flattery and frustration.
INSIGHT

Copying Destroys Brand Trust

  • Copying others' content dilutes brand identity and reduces audience engagement, damaging trust.
  • LinkedIn’s algorithm favors original content because recycled posts get lower engagement and reach.
ANECDOTE

Michelle's Branding Evolution

  • Michelle recounts her early branding mistakes and how she initially lacked her unique voice.
  • She eventually embraced her authentic self, attracting the right clients and repelling mismatched ones.
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