Social Media Marketing Talk Show LinkedIn Updates: Ads Tools, Video Features, Benchmarks, and More
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Dec 2, 2024 
Michaela Alexis, a LinkedIn marketing strategist, shares her expertise on leveraging LinkedIn effectively and has created a popular course on social media copywriting. She delves into the exciting new video features, including a dedicated video button designed to boost engagement. Michaela also discusses LinkedIn's updated content guidelines, advocating for original value-driven content over promotional material. Additionally, she highlights the latest marketing tools, including AI enhancements, that enable more personalized outreach, making LinkedIn a powerful platform for businesses.
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LinkedIn Content Recommendations
- Avoid promotional or off-topic content on LinkedIn.
- Instead, focus on valuable, work-related content to improve your reach.
Engagement Bait on LinkedIn
- Calls to action like "share or tag" might hurt reach on LinkedIn.
- This contrasts with previous LinkedIn advice, making it tricky for content creators.
Video Content Strategy for LinkedIn
- LinkedIn is prioritizing video content; create short, vertical videos under two minutes.
- Leverage new features like the prominent follow button on videos to grow your following.