Social Media Marketing Talk Show
LinkedIn Updates: Ads Tools, Video Features, Benchmarks, and More
Dec 2, 2024
Michaela Alexis, a LinkedIn marketing strategist, shares her expertise on leveraging LinkedIn effectively and has created a popular course on social media copywriting. She delves into the exciting new video features, including a dedicated video button designed to boost engagement. Michaela also discusses LinkedIn's updated content guidelines, advocating for original value-driven content over promotional material. Additionally, she highlights the latest marketing tools, including AI enhancements, that enable more personalized outreach, making LinkedIn a powerful platform for businesses.
27:45
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Quick takeaways
- LinkedIn's recent updates stress the importance of value-driven content while discouraging promotional and engagement bait tactics for better audience connection.
- Enhancements in LinkedIn's video features, including a streamlined upload process, indicate a shift towards prioritizing video content to attract and retain users.
Deep dives
Value of Attending Social Media Marketing World
Attending Social Media Marketing World provides significant value for marketers seeking actionable insights and networking opportunities. Experience from attendees highlights transformative moments that pivot their entrepreneurial journeys, with many expressing enthusiasm for the substantial learning taken from the event. The conference is portrayed as not merely educational, but a phenomenon that delivers impactful strategies applicable to various marketing fields. Participants feel such a strong connection to the content that they express a desire to revisit the sessions, indicating the high level of engagement and excitement generated by the event.
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