Social Media Marketing Podcast How to Create a No-Cost B2B Influencer Marketing Program
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Apr 4, 2024 Industry influencer Justin Levy discusses creating no-cost B2B influencer marketing programs. Topics include building relationships with influencers, implementing successful strategies for businesses, exploring diverse platforms beyond social media, and recognizing influential individuals for sustainable collaboration.
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Steakhouse Success Story
- Justin Levy's marketing journey began in 2006, helping his friend's struggling steakhouse.
- Using free social media strategies, he helped the restaurant achieve 30-35% growth and gain media attention.
Initial Influencer Research
- Start by researching influencers; ask your community for recommendations.
- Leverage free platforms like LinkedIn and private communities to identify potential partners.
Content Creation Strategy
- Develop content featuring selected influencers; create a blog post including their headshots and short bios.
- Enhance their bios using ChatGPT and highlight their expertise with links to their work or screenshots of engaging posts.