Social Media Marketing Podcast
How to Create a No-Cost B2B Influencer Marketing Program
Apr 4, 2024
Industry influencer Justin Levy discusses creating no-cost B2B influencer marketing programs. Topics include building relationships with influencers, implementing successful strategies for businesses, exploring diverse platforms beyond social media, and recognizing influential individuals for sustainable collaboration.
44:02
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Quick takeaways
- Identifying top influencers through thorough research and audience recommendations is vital for a successful B2B influencer marketing program.
- Creating engaging content like blog posts and social cards to showcase influencers' expertise boosts visibility and engagement with the target audience.
Deep dives
Research and Curation of Top Influencers
Identifying influential individuals in the industry has been crucial for developing curated lists to showcase their expertise and contributions. By conducting thorough research via social platforms and private communities, including LinkedIn, marketers create a list featuring top influencers. This process involves requesting recommendations from the audience and garnering insights on engagement levels while ranking potential influencers to ensure a well-rounded selection.
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