Recognition Program for Influential Individuals

This chapter delves into the creation of a recognition program for individuals involved with brands or influencers, highlighting the benefits of associating them with established names. It illustrates a B2B influencer marketing initiative where the speaker collaborated with a Women in Sales Group to compile a list of 100 Powerful Women in Sales, detailing the research and outreach strategies employed. The chapter also explores the positive responses received, the impact of recognition on personal brands, and the post-outreach phase focusing on measuring campaign success and fostering long-term relationships with influencers.