Journey through Influencer Marketing in B2B

This chapter follows the speaker's path from founding an agency after meeting someone in New York to working with big companies like Citrix, ServiceNow, and DemandBase before exploring Silicon Valley. It delves into their experience leading social and influencer programs, emphasizing the significance of building relationships with influencers despite budget constraints. The speaker discusses the nuances of influencer marketing in both B2B and B2C realms, underlining the importance of authentic connections and engagement over sheer follower numbers.