Industry influencer Justin Levy discusses creating no-cost B2B influencer marketing programs. Topics include building relationships with influencers, implementing successful strategies for businesses, exploring diverse platforms beyond social media, and recognizing influential individuals for sustainable collaboration.

Justin Levy, Head of Social Media Influencer Marketing at ZoomInfo, shares his expertise on building effective influencer partnerships. He emphasizes the importance of nurturing authentic relationships over quick sales, and how aligning with the right influencers can enhance campaign success. Levy discusses various tiers of influencers, creative low-budget campaign strategies, and the necessity of leadership support for influencer programs. He highlights innovative marketing examples, showcasing that even small initiatives can create significant buzz.