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Stop The Scroll w/ Brianna Doe
Building Meaningful Influencer Partnerships with ZoomInfo's Justin Levy | Ep 11
May 21, 2024
Justin Levy, Head of Social Media Influencer Marketing at ZoomInfo, shares his expertise on building effective influencer partnerships. He emphasizes the importance of nurturing authentic relationships over quick sales, and how aligning with the right influencers can enhance campaign success. Levy discusses various tiers of influencers, creative low-budget campaign strategies, and the necessity of leadership support for influencer programs. He highlights innovative marketing examples, showcasing that even small initiatives can create significant buzz.
32:56
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Quick takeaways
- Establishing long-term influencer relationships through meaningful engagement is essential for building trust and ensuring successful partnerships.
- Brands should prioritize engagement metrics over follower counts when selecting influencers, aligning their goals with the appropriate influencer tiers for maximum impact.
Deep dives
Building Long-Term Relationships with Influencers
Establishing long-term relationships with influencers is crucial for effective B2B marketing. Instead of jumping straight into pitching, brands should prioritize meaningful engagement with potential influencers by leaving thoughtful comments on their content. This gradual approach allows brands to build trust and familiarize influencers with their presence, which enhances the likelihood of positive interactions. It is essential for brands to view influencer relationships as mutually beneficial partnerships, rather than one-sided transactions that only focus on what brands want.
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