In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy, an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget-friendly tactics.
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Best Moments:
(04:41) Strategies for identifying and establishing relationships with relevant creators
(05:55) Tiers of influencers and considerations for which to work with
(09:59) Measuring influencer effectiveness beyond just followers
(13:09) Getting leadership support for influencer programs
(19:46) Structuring longer-term influencer partnerships
(22:59) Creative low-budget influencer campaign examples
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Guest Bio:
Justin Levy - Head of Social Media Influencer Marketing and Community at ZoomInfo. 15+ years experience in influencer marketing. Named a top B2B marketing influencer. Author and speaker on influencer marketing and social media.
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From Me, Bri:
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