Social Media Marketing Podcast How to Use Benefits as a Competitive Advantage
8 snips
Mar 28, 2024 Allen Weiss, an expert in using benefits to differentiate businesses, discusses the power of functional, symbolic, and experiential benefits in marketing. He highlights the importance of customer benefits over company features and shares insights on strategic benefit segmentation and leveraging customer benefits for business growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Evolution of Marketing Proficiency
01:45 • 10min
The Power of Functional, Symbolic, and Experiential Benefits in Marketing
11:58 • 8min
Uncovering Customer Benefits and Market Segmentation
20:13 • 5min
Strategic Benefit Segmentation for Market Positioning
25:24 • 10min
Leveraging Customer Benefits for Business Growth
34:55 • 2min
Concluding Remarks on Guest's Book, Social Media Engagement, and Call to Action for Listeners
36:34 • 2min