
How to Use Benefits as a Competitive Advantage
Social Media Marketing Podcast
The Evolution of Marketing Proficiency
Alan Weis, the founder of Marketing Profs, reflects on his journey from diverse backgrounds to the marketing world, sharing anecdotes from his career and health scare that inadvertently led him to marketing. The chapter delves into the early days of the internet and the evolution of the company into a media platform, emphasizing the importance of customer benefits over company features in marketing transformations.
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