
How to Use Benefits as a Competitive Advantage
Social Media Marketing Podcast
Leveraging Customer Benefits for Business Growth
Learn how Arm and Hammer capitalized on the power of odor reduction to diversify their product line, from toothpaste to kitty litter, highlighting the significance of identifying customer benefits in driving successful brand extensions and partnerships.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.