Allen Weiss

Allen Weiss, an expert in using benefits to differentiate businesses, discusses the power of functional, symbolic, and experiential benefits in marketing. He highlights the importance of customer benefits over company features and shares insights on strategic benefit segmentation and leveraging customer benefits for business growth.

Learn how customers prioritize brand benefits over products, the importance of market segmentation aligned with preferences, and strategies to prioritize benefits in marketing. Explore customer journeys, effective communication of benefits, and unlocking deeper customer insights for business growth.