Social Media Marketing Podcast Embracing Humor in Your Writing: The Funny Side of Business
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Jul 18, 2024 
Lianna Patch, a humor expert, and the host discuss how to incorporate humor into marketing. They cover creating funny content, integrating humor authentically, using comedy to boost engagement, and navigating feedback. Learn how to make your brand more memorable and engaging with humor.
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Early Copywriting
- Lianna Patch started copywriting on Craigslist, charging $15/hour after being inspired by Mad Men.
- She wrote diverse content, including an HVAC repair manual, despite lacking technical expertise.
From Copywriting to Editing
- Patch transitioned from general copywriting to copy editing and content editing for magazines.
- She realized she wasn't enjoying this work and decided to quit.
Punchline Copy Launch
- After quitting editing, Patch worked for a client at an agency but quickly became dissatisfied.
- This led her to rebrand and launch Punchline Copy in 2016.