Lianna Patch, a humor expert, and the host discuss how to incorporate humor into marketing. They cover creating funny content, integrating humor authentically, using comedy to boost engagement, and navigating feedback. Learn how to make your brand more memorable and engaging with humor.

Lianna Patch, founder of Punchline Conversion Copywriting, breathes life into marketing with her unique blend of humor and clarity. She discusses the importance of engaging messaging and how to inject humor into brand storytelling. Lianna shares anecdotes about the challenges of explaining unconventional jobs and highlights effective strategies for digital marketing. The conversation also touches on AI's role in creativity and how organizations can harness humor to connect better with their audiences, ensuring their brands stand out in a crowded market.

Lianna Patch, a professional copywriter who reinvented her career by focusing on comedic copy, shares her transformative journey in this engaging conversation. She describes her transition from dull freelance work to relaunching Punchline Copy, emphasizing the importance of fun and client alignment. Topics include innovative email courses, productized services, and the impact of her creative constraints. Lianna also discusses future projects for humor writing and her shift towards passive income, showcasing her vibrant approach to copywriting.