
 The Andrew Faris Podcast Your Brand Is Too Boring. Lianna Can Help You Fix It.
 Sep 9, 2024 
 Lianna Patch, founder of Punchline Conversion Copywriting, breathes life into marketing with her unique blend of humor and clarity. She discusses the importance of engaging messaging and how to inject humor into brand storytelling. Lianna shares anecdotes about the challenges of explaining unconventional jobs and highlights effective strategies for digital marketing. The conversation also touches on AI's role in creativity and how organizations can harness humor to connect better with their audiences, ensuring their brands stand out in a crowded market. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7 
 Intro 
 00:00 • 2min 
 Navigating Weird Job Conversations 
 01:34 • 1min 
 The Art of Humor and Clarity in Branding 
 03:03 • 19min 
 Creative Campaign Ideas and Effective Tracking Strategies 
 22:05 • 2min 
 Harnessing Humor in Writing and Branding 
 24:17 • 14min 
 AI's Impact on Creativity in E-Commerce 
 38:11 • 13min 
 Injecting Humor for Brand Engagement 
 50:55 • 3min 

