Creative Campaign Ideas and Effective Tracking Strategies

If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads.

Lianna Patch is my favorite copywriter around. She's the founder of Punchline Conversion Copywriting, and she's relentlessly good at one thing: she's interesting. Her copy is eye-catching, clear, and above all, funny.

In this episode, I pick Lianna's brain to learn more about how she does it—and how you should do the same.

EPISODE SPONSORS

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REFERENCED IN THIS EPISODE

• "Can You Tell Which Short Story ChatGPT Wrote?" NYT Article

FOLLOW UP WITH LIANNA

• Follow Lianna on X: @punchlinecopy
• Join Lianna's Conversion Comedy Cohort: punchlinecopy.com/cc

FOLLOW UP WITH ANDREW

• Follow Andrew on X: ⁠@andrewjfaris⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠