Your Brand Is Too Boring. Lianna Can Help You Fix It.
The Andrew Faris Podcast
Harnessing Humor in Writing and Branding
This chapter explores a specialized course on the psychology of humor, focusing on its application in writing and marketing. Participants learn to strategically incorporate humor, using techniques such as improv and word associations to enhance their creative processes. The discussion also examines the role of humor in branding, emphasizing its importance for customer engagement and retention in a crowded marketplace.
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