Open Threads How Lianna Patch Reinvented Her Copywriting Business
Apr 3, 2024
Lianna Patch, a professional copywriter who reinvented her career by focusing on comedic copy, shares her transformative journey in this engaging conversation. She describes her transition from dull freelance work to relaunching Punchline Copy, emphasizing the importance of fun and client alignment. Topics include innovative email courses, productized services, and the impact of her creative constraints. Lianna also discusses future projects for humor writing and her shift towards passive income, showcasing her vibrant approach to copywriting.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 5min
From Dull to Punchline: A Copywriting Transformation
04:59 • 9min
Innovative Email Courses and Copywriting Strategies
14:24 • 8min
Innovations in Humor Writing and Copywriting
22:48 • 6min
Exploring Fractional Offerings in SaaS Marketing
28:24 • 2min
Project Scopes vs. Retainers: A Preference for Quality Work
30:54 • 2min