How Lianna Patch Reinvented Her Copywriting Business
Apr 3, 2024
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Lianna Patch, a professional copywriter who reinvented her career by focusing on comedic copy, shares her transformative journey in this engaging conversation. She describes her transition from dull freelance work to relaunching Punchline Copy, emphasizing the importance of fun and client alignment. Topics include innovative email courses, productized services, and the impact of her creative constraints. Lianna also discusses future projects for humor writing and her shift towards passive income, showcasing her vibrant approach to copywriting.
Lianna Patch revitalized her copywriting career by focusing on comedic content, allowing her to enjoy her work and attract ideal clients.
She transitioned from consulting to creating accessible products, enabling diverse revenue streams while effectively engaging with a broader audience.
Deep dives
Reinventing a Copywriting Business
Leanna Patch revamped her copywriting career by moving away from conventional clients and rebranding her business as 'Punchline Copy.' After experiencing burnout from mundane client work, she recognized the need for a more fulfilling direction. By embracing her comedic talent, she attracted clients seeking humorous copy, thus transforming her services to align with her passion. This shift not only rejuvenated her professional life but also allowed her to find joy and satisfaction in her work.
The Transition to Productized Consulting
Leanna discussed her shift from offering productized consulting services to creating actual products aimed at copywriters and other professionals. This evolution reflects her desire to bring innovative offerings to the market while stepping away from the confines of traditional consulting. Her method of developing smaller, user-friendly products, like a $5 email course, caters to a broader audience and establishes a continuous engagement with her clients. This approach not only diversifies her income streams but also propels her further into the realm of passive revenue.
Identifying Ideal Clients
Throughout her career, Leanna emphasized the importance of understanding and defining her ideal clients to maintain a satisfying work-life balance. She detailed an exercise where she categorizes clients based on engagement and compatibility, which helps her refine her focus and choose projects that resonate with her interests. By remaining selective about the clients she works with, she ensures that her projects are not only rewarding but also energizing. This strategic approach allows her to maintain professional fulfillment while achieving financial stability.
Exploring New Revenue Models
Looking ahead to 2024, Leanna plans to expand her offerings to include various revenue streams, including fractional CMO services for SaaS companies. This evolving model aims to provide businesses with the expertise they need without committing to full-time hires, aligning well with current market demands for flexibility and specialization. By leveraging her extensive experience, she aims to fill gaps for businesses that value strategic input while still focusing on her personal projects and products. This foresight into developing sustainable revenue models reflects her adaptability and commitment to evolving alongside industry trends.
Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.
Brian and Lianna’s conversation was recorded on December 13th, 2023.
(00:00) - How Lianna Patch Reinvented Her Copywriting Business
(01:48) - The evolution of Pubchline copy
(07:02) - Lianna's main client base
(08:26) - How to be an ideal client
(11:03) - How Lianna structures her business
(15:44) - Offering productized services
(19:02) - ..And larger projects?
(20:06) - 2024's roadmap
(24:05) - Moving from consulting to "passive" revenue
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