How Lianna Patch Reinvented Her Copywriting Business
Open Threads
From Dull to Punchline: A Copywriting Transformation
This chapter chronicles the rebranding journey of a copywriting business, highlighting the emotional and professional struggles faced along the way. The speakers discuss their transition to a comedic style of copywriting, client alignment, and the impact of a transformative trip to Bali. They also emphasize the importance of client involvement and understanding in the copywriting process, outlining strategies for better collaboration and insight.
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