Social Media Marketing Podcast Creating a Sustainable Instagram Strategy in Five Easy Steps
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Jun 20, 2024 
Instagram marketing expert Lucas O'Keeffe discusses creating a sustainable Instagram strategy. Topics include using Reels, Carousels, and photo posts to convert followers, creating strong content weekly, authentic engagement strategies, and utilizing Instagram features like Stories and Live for growth.
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From Teacher to Content Creator
- Lucas O'Keefe started creating content on TikTok in 2019, sharing riddles and puzzles.
- During the pandemic, he began helping small businesses with TikTok and Instagram, leading him to focus on Instagram and eventually leave teaching in 2024 to become a full-time content creator.
The Struggle for Reach
- Many content creators struggle with low reach despite creating good content.
- This issue of content not being seen by the intended audience is a common challenge.
Define Your Ideal Follower
- Start by identifying your ideal follower, similar to how marketers define their ideal customer.
- Analyze your niche and competitors to understand their audience and tailor your content accordingly.