Social Media Marketing Podcast
Video Content Marketing Strategy: Balancing Quality and Quantity
Jul 11, 2024
A. Lee Judge, an expert in video content strategies, discusses the importance of balancing quality and quantity in marketing. He explores tailoring content to different buyer journey stages, repurposing videos for various platforms, and extracting valuable clips for social media. The podcast also covers transitioning from awareness to interest stage, storytelling tips, and creating different types of video content.
45:16
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Quick takeaways
- Create short form content for awareness, shift to longer mid-form content for interest.
- Produce in-depth, high-quality content in consideration stage to aid decision-making process.
Deep dives
Awareness Stage: Creating Short Form Content
In the awareness stage, the focus is on producing short form content like sound bites, quick videos, and social media posts. The goal is to capture the attention of a wide audience by delivering concise and engaging snippets of information without a strong call to action.
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