MarTech Podcast ™ // Marketing + Technology = Business Growth

Jerry Tousley, Head of Marketing at Business Wire, shares his expertise in PR technology and marketing integration. He discusses the vital components of a robust PR tech stack, including media monitoring and journalist engagement. Tousley highlights tools like Meltwater and Muck Rack, and dives into the transformative role of AI in PR analytics and content creation. He emphasizes the necessity of measuring PR's long-term impact on lead velocity and revenue, advocating for consistent efforts and patience in building effective PR strategies.

Jerry Tousley, Head of Marketing at Business Wire, delves into the transformative impact of PR in marketing. He emphasizes the human element of storytelling and building genuine connections, challenging conventional views of PR. Tousley highlights the importance of collaboration between PR and marketing to enhance brand trust and credibility. He explains how effective media coverage is vital for smaller businesses, and discusses how integrating PR with marketing strategies not only boosts brand awareness but also optimizes customer acquisition costs.

Val Riley discusses the 'CRM Moneyball moment,' emphasizing how data can reveal hidden potential in customer relationships. She shares a success story from Indiana, where improved data organization boosted used equipment sales. The conversation highlights the balance between CRM automation and the analytical time needed to maximize insights. Additionally, Riley advocates for a scientific approach in data interpretation, merging human intuition with automation to enhance marketing effectiveness.

Val Riley, VP of Marketing and Strategy at Unbounce, dives into the bold acquisition of Insightly and what it means for the marketing landscape. Riley discusses merging Insightly’s CRM with Unbounce’s optimization tools for a complete customer journey view. She emphasizes the importance of such integrations for conversion tracking and retention. The talk also shines light on martech trends like increased acquisitions amid economic challenges, aiming for innovative solutions that compete with major players like HubSpot.

Brian Solis, Head of Global Innovation at ServiceNow and a leading voice on the future of marketing, discusses the necessity of injecting digital warmth into modern business strategies. He explains how genuine connections can transform customer experiences and brand differentiation. Solis emphasizes the impact of remote work on consumer behavior and the importance of curiosity in marketing. He introduces concepts like 'ignite moments' to enhance customer engagement, advocating for a balance between ephemeral and lasting marketing strategies.

Brian Solis, Head of Global Innovation at ServiceNow and a renowned futurist, discusses the rapid evolution of technology and its impact on leadership in marketing. He highlights how generative AI is a game-changer, pushing marketers to innovate rather than just adapt. Empathy is emphasized as essential for understanding consumer behavior, especially in a world driven by platforms like TikTok. Solis also advocates for a human-centered approach, noting the importance of genuine connections in marketing amid rising tech reliance.

In this episode, guest host Juan Mendoza chats with Philip Miller, Senior Product Marketing Manager for AI at Progress. They dive into the transformative role of generative AI in application development and digital advertising. Philip shares insights on effectively integrating AI into marketing strategies and the importance of a unified data platform. They discuss how AI can enhance human creativity, improve customer interactions, and the challenges around managing sensitive information in AI deployments. A must-listen for anyone looking to leverage AI in their business!

Juan Mendoza, CEO of MarTech Weekly, and Philip Miller, Senior Product Marketing Manager for AI at Progress, dive into the intriguing world of Generative AI and its unpredictable outputs, or 'hallucinations.' They discuss how marketing executives can cut through the hype to grasp AI's actual potential. Insights on the ethical considerations of AI integration and the importance of providing contextual data to improve accuracy are shared. Common misconceptions about AI adoption and strategies for effective marketing applications also take center stage.

Jennifer Silverberg, CEO of SmartCommerce, shares her expertise on tracking Gen Z's unique online habits. She discusses the influence of social media and influencers on purchasing decisions, while debunking some traditional marketing myths. Silverberg highlights that Gen Z prefers physical interactions and emotional connections, especially as they approach parenthood. She also offers insights into how brands can effectively engage this tech-savvy demographic, focusing on their values in online shopping.

Jennifer Silverberg, CEO of SmartCommerce and expert in CPG marketing, dives into the exciting realm of influencer commerce. She discusses how influencers shape consumer purchasing decisions and drive engagement, especially among Gen Z. Jennifer highlights the importance of adapting marketing strategies to meet the demand for instant gratification and fostering authentic connections. She also explores leveraging different tiers of influencers and creating shareable moments to enhance brand visibility and sales in the ever-evolving e-commerce landscape.