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MarTech Podcast ™ // Marketing + Technology = Business Growth
Collaborative & AI Challenges For Marketers
Oct 24, 2024
Mariam Asmar, VP of Strategic Consulting at Braze, sheds light on the intersection of collaboration and AI in marketing. She reveals how AI can automate routine tasks, boost productivity, and even enhance creativity among teams. Mariam discusses the challenges marketers face while navigating evolving technologies and the importance of adapting to these changes. She emphasizes the need for strategic consulting to drive impactful solutions and strengthen customer connections, making it clear that collaboration is key to thriving in this landscape.
18:27
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Quick takeaways
- AI is revolutionizing marketing by automating routine tasks and allowing marketers to focus on strategic initiatives for enhanced productivity.
- Collaboration between creative and technical teams is essential for leveraging AI effectively, ensuring personalized customer experiences through cohesive data integration.
Deep dives
The Impact of AI on Marketing Efficiency
Artificial intelligence is transforming marketing by enabling marketers to automate routine tasks and improve productivity. Many marketers are eager to adopt AI for its potential to streamline operations, allowing them to focus on more strategic initiatives. The conversation highlights how companies like Braze have been integrating AI into their platforms for years, positioning themselves to address current market demands. There is a call for marketers to experiment with AI features that blend automation with human creativity to maximize effectiveness.
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