Mariam Asmar, VP of Strategic Consulting at Braze, discusses leveraging collaboration and AI for marketers. Topics include AI's influence on automation, creative tasks, personalized marketing, and the evolving landscape of marketing technologies. Learn about the significance of mastering AI fundamentals and the rapid evolution of AI in marketing strategies.

Mariam Asmar, VP of Strategic Consulting at Braze, specializes in competitive intelligence and marketing strategies. She discusses leveraging insights from competitors to sharpen your brand's unique selling points. The conversation emphasizes the importance of storytelling and maintaining authenticity in a tech-driven landscape. Mariam also underscores the balance between data-driven and creative approaches in advertising, highlighting how organized data management can boost creativity while alleviating stress for marketers.

Mariam Asmar, VP of Strategic Consulting at Braze, sheds light on the intersection of collaboration and AI in marketing. She reveals how AI can automate routine tasks, boost productivity, and even enhance creativity among teams. Mariam discusses the challenges marketers face while navigating evolving technologies and the importance of adapting to these changes. She emphasizes the need for strategic consulting to drive impactful solutions and strengthen customer connections, making it clear that collaboration is key to thriving in this landscape.