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MarTech Podcast ™ // Marketing + Technology = Business Growth
Collaborative & AI challenges For Marketers
Jul 10, 2024
Mariam Asmar, VP of Strategic Consulting at Braze, discusses leveraging collaboration and AI for marketers. Topics include AI's influence on automation, creative tasks, personalized marketing, and the evolving landscape of marketing technologies. Learn about the significance of mastering AI fundamentals and the rapid evolution of AI in marketing strategies.
18:27
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Quick takeaways
- AI automates marketing tasks, enhancing efficiency and productivity.
- Collaboration and AI drive personalized customer experiences for impactful marketing solutions.
Deep dives
The Role of Artificial Intelligence in Marketing
Artificial intelligence (AI) plays a significant role in marketing by automating routine tasks for efficiency and productivity. With the ability to transform business operations, AI adoption among marketers is increasing. Companies like Braze have integrated AI into their products to help marketers experiment with various features, enhancing customer interactions and engagement.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode