MarTech Podcast ™ // Marketing + Technology = Business Growth The World Of Marketing Outside Of AI
Oct 25, 2024
Mariam Asmar, VP of Strategic Consulting at Braze, specializes in competitive intelligence and marketing strategies. She discusses leveraging insights from competitors to sharpen your brand's unique selling points. The conversation emphasizes the importance of storytelling and maintaining authenticity in a tech-driven landscape. Mariam also underscores the balance between data-driven and creative approaches in advertising, highlighting how organized data management can boost creativity while alleviating stress for marketers.
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