MarTech Podcast ™ // Marketing + Technology = Business Growth
The World Of Marketing Outside Of AI
Oct 25, 2024
Mariam Asmar, VP of Strategic Consulting at Braze, specializes in competitive intelligence and marketing strategies. She discusses leveraging insights from competitors to sharpen your brand's unique selling points. The conversation emphasizes the importance of storytelling and maintaining authenticity in a tech-driven landscape. Mariam also underscores the balance between data-driven and creative approaches in advertising, highlighting how organized data management can boost creativity while alleviating stress for marketers.
14:33
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Quick takeaways
- Engaging with competitors can significantly enhance marketing strategies by clarifying brand differentiators and enriching competitive intelligence.
- While AI streamlines marketing processes, maintaining creativity and emotional storytelling remains essential for connecting with customers effectively.
Deep dives
The Role of AI in Marketing
Artificial intelligence is transforming marketing practices, allowing for efficiency and agility that was previously unimaginable. For instance, a marketer shared their experience of creating a comprehensive sales scorecard in an afternoon using ChatGPT, a task that once required extensive collaboration and months of effort. This shift highlights the capacity of AI to streamline processes, but it also poses questions about the future role of marketers. As AI takes over routine tasks, professionals must navigate maintaining creativity and human connection within marketing strategies.
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