Collaborative & AI Challenges For Marketers
MarTech Podcast ™ // Marketing + Technology = Business Growth
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AI's Role in Transforming Marketing Practices
This chapter explores the integration of artificial intelligence in marketing, focusing on its capabilities to automate tasks and enhance creativity within teams. It discusses the importance of mastering foundational data practices and how AI can empower smaller teams to compete effectively with larger organizations. Additionally, the chapter reflects on the rapid evolution of technology and emphasizes the need for collaboration among marketing and data teams to navigate the changing landscape.
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