MarTech Podcast ™ // Marketing + Technology = Business Growth

Juan Mendoza, a former MarTech consultant turned creator, teams up with Michael Trapani, VP of Marketing at ActionIQ, to discuss the shifting dynamics in martech buying. They highlight how IT and data teams are increasingly integral to procurement decisions. The conversation explores the importance of composable customer data platforms in enhancing personalized experiences and improving collaboration between marketing and IT. They also touch on the benefits of leveraging advanced analytics and AI to optimize strategies while ensuring data privacy and security.

Jed Clevenger discusses the intricacies of marketplace marketing measurement and the significance of competitive intelligence. He emphasizes how understanding competitors can refine marketing strategies and enhance brand differentiators. The conversation also touches on the role of AI in forecasting and attribution, along with the importance of cohesive data strategies. Topics like the challenges of measuring marketing ROI, data privacy concerns, and the value of experimentation highlight essential considerations for optimizing marketing efforts.

John Centros, President of Mutinex, shares insights from his expertise in AI-driven marketing attribution software. He discusses how Indeed employs advanced analytics to enhance job search experiences, emphasizing the importance of data-driven decision-making. The conversation dives into transforming marketing strategies from acquisition to growth, focusing on customer lifetime value and ROI. Additionally, they explore the pivotal role of data science and AI in optimizing marketing efforts, showcasing how technology can personalize user experiences for greater success.

Juan Mendoza hosts this engaging discussion with Heather Cook, founder of Creative Maven and a specialist in corporate culture and marketing strategy. They delve deep into the importance of psychological safety in fostering a healthy workplace. Heather shares insights on how diversity can enhance collaboration and innovation. The conversation also explores embracing different mentalities within teams, emphasizing empathy as a key to understanding and inclusivity. This chat is packed with actionable strategies for creating a thriving corporate culture.

Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging data analytics for targeted campaigns. She also notes the place of AI in marketing, and how marketers can achieve success through consistency. Show NotesConnect With:Heather Cook: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Juan Mendoza hosts a discussion with Ali Cudby, founder of Alignmint Growth Strategies and creator of the MINT Method. They dive into the transformative power of customer experience, stressing its vital link to business growth. Ali shares insights on enhancing loyalty through effective retention strategies over mere acquisition. They also examine critical metrics that influence customer usage, the impact of relationship management on churn, and the need for proactive engagement to maintain trust in B2B contexts.

Founder and CEO of Alignmint Growth Strategies, Ali Cudby, known for the proven four-step MINT Method, discusses how to reduce churn with intentional CX. By aligning teams and inspiring customers, this method unlocks uncontainable growth and sets the stage for enduring success. Ali Cudby shares insights on translating customer experience into tangible outcomes for businesses. Show NotesConnect With:Ali Cudby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI. In this episode, Jennifer shares her perspectives on utilizing AI tools in daily operations for sales and marketing, implementing AI chatbots for marketing purposes, and establishing an AI committee with subcommittees for governance. Show NotesConnect With:Jennifer McAdams: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her perspectives on the importance of aligning sales and marketing teams, the impact of misalignment between sales and marketing teams, and statistics on increased deal closure with aligned marketing and sales. Show NotesConnect With:Jennifer McAdams: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eboni Ryan, VP of Marketing at Digitalzone, a global marketing and demand gen company, delves into the generational shift of modern B2B buyers. She emphasizes the importance of understanding and adapting to the evolving preferences and behaviors of B2B buyers to stay ahead in the market. Eboni discusses how Digitalzone's comprehensive strategy focuses on delivering compliant leads, exceptional customer satisfaction, and maintaining lead quality through an end-to-end approach. Show NotesConnect With:Eboni Ryan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.