MarTech Podcast ™ // Marketing + Technology = Business Growth What Today’s Marketing Leaders Are Missing
Dec 16, 2024
Brian Solis, head of global innovation at ServiceNow and a renowned futurist, discusses the transformative landscape of marketing driven by rapid technological advancements. He emphasizes the need for leaders to embrace innovation with generative AI as a game-changer. Solis highlights the necessity of empathy in marketing, showcasing how understanding consumer behavior can drive personalized experiences. He critiques past tendencies of technology creating distance, advocating for a human-centric approach that fosters genuine connections in an AI-driven world.
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