MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

What Today’s Marketing Leaders Are Missing

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Evolving Trends in Marketing: Understanding Consumer Behavior

This chapter explores the changing landscape of marketing, emphasizing key trends like the attention economy, AI advancements, and shifts in consumer behavior following the pandemic. Marketers are urged to recognize these dynamics to better adapt their strategies and leverage new technologies.

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