What Today’s Marketing Leaders Are Missing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Human-Centric Marketing in the Age of AI
This chapter explores the crucial intersection between marketing strategies and human connection, emphasizing the importance of personal engagement over mere data crunching. It highlights how AI can be leveraged to create personalized experiences that resonate with consumers, using Carvana as a case study to demonstrate effective customer data utilization. The discussion also critiques the historical tendency of technology to create distance, advocating for a more thoughtful approach that fosters trust and emotional connections in marketing efforts.
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