AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Rise Of Linear Streaming & What It Means
Dec 23, 2024
Angelina Marmorato, Associate Vice President of North America at Lemma, shares insights on the rise of linear streaming and its impact on digital advertising. She highlights the importance of a privacy-first approach in programmatic buying and how Lemma’s innovative solutions enhance content relevance on CTV and OTT channels. The conversation also touches on the shift from traditional TV, challenges of rights fragmentation, and effective media buying strategies to balance brand awareness and direct response. Learn how this new landscape empowers publishers!
14:34
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Linear streaming merges traditional and digital viewing, offering free ad-supported channels that enhance the viewer experience while posing navigation challenges.
- Programmatic media buying in Connected TV enables precise targeting and measurement, allowing brands to integrate awareness and conversion strategies effectively.
Deep dives
Understanding Linear Streaming
Linear streaming combines traditional television viewing with digital streaming, offering a unique viewer experience where content plays live as it does on cable television. This model incorporates free ad-supported streaming TV, allowing users to access channels in a manner resembling that of classic broadcasting. For instance, services like Samsung TV Plus exemplify how users can instantly access channels without any subscription fees while viewing content in a linear format. However, the landscape is fragmented, posing challenges for both consumers and media buyers in navigating various platforms and content rights.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode