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5min chapter
The Rise Of Linear Streaming & What It Means
MarTech Podcast ™ // Marketing + Technology = Business Growth
Evolving Landscape of Linear Television
This chapter examines the transition from traditional linear TV to linear streaming on digital platforms, discussing the viewer experience and the challenges of content rights fragmentation. It highlights the implications for marketing strategies and the complexities in measuring effectiveness across different media formats.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode