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4min chapter
The Rise Of Linear Streaming & What It Means
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Tracking Methodologies in Television Marketing
This chapter explores the advancements in television marketing, focusing on the application of refined tracking methods to boost campaign success. It highlights the challenges of cookie restrictions and the role of ID graphs in connecting devices within households, particularly in the realm of Connected TV.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode