Angelina Marmorato, the Associate Vice President of North America at Lemma and a specialist in CTV media buying, offers insights into the rise of programmatic buying in connected TV advertising. She discusses how Lemma's privacy-first approach is reshaping supply curation and empowering brands with enhanced inventory control and audience targeting. Explore the interplay of AI in programmatic strategies and the importance of adaptability in today's fragmented media landscape. Angelina emphasizes the need for expertise in navigating this complex advertising realm.

Angelina Marmorato, Associate Vice President of North America at Lemma, shares insights on the rise of linear streaming and its impact on digital advertising. She highlights the importance of a privacy-first approach in programmatic buying and how Lemma’s innovative solutions enhance content relevance on CTV and OTT channels. The conversation also touches on the shift from traditional TV, challenges of rights fragmentation, and effective media buying strategies to balance brand awareness and direct response. Learn how this new landscape empowers publishers!