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2min chapter
The Rise Of Linear Streaming & What It Means
MarTech Podcast ™ // Marketing + Technology = Business Growth
Strategic Media Buying in the Era of Connected TV
This chapter explores effective media buying strategies, emphasizing a full funnel marketing approach for brands. It discusses the balance between brand awareness and direct response marketing, with a focus on connected TV as a powerful platform for targeting and retargeting audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode