The Art & Science Behind Billboards

Scott Harkey, Founder and CEO of THE HARKEY GROUP, shares his expertise in billboard advertising. He discusses the blend of creativity and strategic science that elevates this medium. Harkey outlines the evolution of billboard advertising, emphasizing the influence of digital technologies and programmatic trading. The importance of analytics in measuring the impact of billboards is highlighted, showing how consistent exposure boosts brand recognition. He also shares innovative ways to maximize effectiveness through location data and strong creative design.