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4min chapter
The Art & Science Behind Billboards
MarTech Podcast ™ // Marketing + Technology = Business Growth
Decoding the Impact of Billboard Advertising
This chapter explores the analytics behind billboard advertising, comparing its effectiveness to digital marketing. It highlights the importance of consistent exposure for brand recognition and presents data showing how billboards can significantly enhance sales when integrated with other marketing channels.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode