MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Art & Science Behind Billboards

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Decoding the Impact of Billboard Advertising

This chapter explores the analytics behind billboard advertising, comparing its effectiveness to digital marketing. It highlights the importance of consistent exposure for brand recognition and presents data showing how billboards can significantly enhance sales when integrated with other marketing channels.

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