The Art & Science Behind Billboards
MarTech Podcast ™ // Marketing + Technology = Business Growth
Evolving Billboard Advertising
This chapter explores the speaker's journey in the billboard industry, focusing on the strategic evolution of out-of-home advertising. It highlights the impact of digital billboards and programmatic trading on modern advertising practices, emphasizing the importance of targeting and efficiency.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
