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10min chapter
The Art & Science Behind Billboards
MarTech Podcast ™ // Marketing + Technology = Business Growth
Maximizing Billboard Advertising Impact
This chapter explores innovative methods for measuring billboard advertising effectiveness, including the use of location data and demographic analysis. It emphasizes the importance of creative design, strong branding, and consistent visibility in enhancing brand recall and engagement in both B2B contexts and integrated advertising campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode