Scott Harkey

Scott Harkey, Founder and CEO of THE HARKEY GROUP, shares his expertise on billboard advertising, blending creativity with analytics for impactful campaigns. He discusses the evolution of billboards, highlighting the rise of digital formats and the importance of data-driven strategies. Harkey addresses measurement challenges, showcasing innovative methods to evaluate effectiveness. Dive into the art of billboard design, emphasizing simplicity and engagement that can elevate marketing efforts across various industries.

Scott Harkey, Founder & CEO of Harkey Group and host of the Rebrand Podcast, shares his expertise on finding niche markets. He emphasizes how pinpointing specific segments can enhance marketing effectiveness and business success. Scott recounts personal anecdotes illustrating the benefits of specialization, discusses the significance of trust in client relationships, and highlights the need for adaptability in response to customer feedback and emerging technologies. His insights reveal the transformative potential of targeted marketing strategies.

Scott Harkey, Founder and CEO of THE HARKEY GROUP, shares his expertise in billboard advertising. He discusses the blend of creativity and strategic science that elevates this medium. Harkey outlines the evolution of billboard advertising, emphasizing the influence of digital technologies and programmatic trading. The importance of analytics in measuring the impact of billboards is highlighted, showing how consistent exposure boosts brand recognition. He also shares innovative ways to maximize effectiveness through location data and strong creative design.