MarTech Podcast ™ // Marketing + Technology = Business Growth The Art & Science Behind Billboards
May 19, 2025
Scott Harkey, Founder and CEO of THE HARKEY GROUP, shares his expertise on billboard advertising, blending creativity with analytics for impactful campaigns. He discusses the evolution of billboards, highlighting the rise of digital formats and the importance of data-driven strategies. Harkey addresses measurement challenges, showcasing innovative methods to evaluate effectiveness. Dive into the art of billboard design, emphasizing simplicity and engagement that can elevate marketing efforts across various industries.
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