MarTech Podcast ™ // Marketing + Technology = Business Growth

Doug Bell, CMO at Chief Outsiders, and Christine "Chris" Slocumb, Founder of ClarityQuest, dig into the pitfalls of starvation marketing that plague B2B SaaS companies. They explain how underfunded marketing strategies can derail growth and the importance of balanced investment in marketing and R&D. The duo emphasizes the need for clear metrics to justify marketing budgets and shares historical insights that illustrate marketing's critical role in business success. Their conversation is a call to elevate marketing's status in the tech and healthcare sectors.

Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares fresh insights on modernizing marketing for local grocers and convenience stores. He discusses the importance of loyalty programs and how they can boost customer engagement. Jared emphasizes the significance of data in navigating retail challenges and improving merchandising decisions. He highlights the unique consumer behavior in convenience stores and how tailored marketing strategies can drive success. Discover the potential of data aggregation and offline resolution in enhancing retail media effectiveness!

Jared Luskin, Head of Platform and Media Partnerships at Bridg, is an expert in retail media networks and identity resolution. In this discussion, he highlights the crucial role of these networks in marketing strategies for traditional retailers. Luskin explains how Bridg uses point-of-sale data to engage non-loyalty shoppers, enhancing targeted marketing. He also explores how smaller retailers can collaborate to attract larger brands, emphasizing the importance of customer identity recognition for effective outreach.

Brian Quinn, President and GM - North America at AppsFlyer, shares insights on mobile marketing strategies in an era of privacy concerns. He discusses the impact of Apple's iOS 14 on user consent and how marketers can adapt to shifting regulations like GDPR. The conversation highlights the importance of first-party data collection and innovative measurement techniques amidst signal loss challenges. Quinn emphasizes the need to evolve marketing strategies and leverage data analytics to build stronger customer relationships.

In this discussion, Brian Quinn, President and GM of North America at AppsFlyer, shares insights on harnessing AI for marketing strategies. He explores how companies can effectively integrate advanced measurement and analytics to overcome challenges in their marketing efforts. The conversation highlights the excitement among CMOs about AI, while also addressing their skepticism. Brian emphasizes the importance of leveraging first-party data and privacy-preserving technologies to drive informed decision-making for brands.

Scott Donaton, CMO at Versus, an entertainment and tech company, shares insights on the dynamic nature of consumer engagement. He discusses how AI enhances audience interactions and transforms passive viewing into interactive experiences. Scott highlights the shift in the media industry towards building deeper relationships and loyalty through gamified content. He also illustrates creative strategies brands are using to connect authentically with consumers, paving the way for innovative marketing in the digital age.

Scott Donaton, CMO at Versus, shares insights into enhancing audience engagement through AI-powered gamification. He discusses the evolving relationship between brands and customers, emphasizing interactive engagement over passive approaches. The conversation highlights the importance of competitive intelligence in marketing strategies and the value of storytelling that resonates emotionally with audiences. Scott also explores how technology is reshaping advertising experiences and the need for brands to adapt to diverse consumer preferences.

Scott McDonald, CEO of the Advertising Research Foundation, dives into the transformative power of retail media networks in marketing. He explains how these networks leverage first-party data for precise audience targeting, driving short-term gains. The conversation touches on the evolution of performance marketing and the effectiveness of ad strategies, particularly on platforms like Amazon. McDonald also warns against prioritizing fleeting tactics over sustainable consumer relationships, emphasizing the need for creative and insightful marketing approaches.

Scott McDonald, CEO of the Advertising Research Foundation, dives into the intriguing world of attention measurement in marketing. He discusses the evolution of these techniques, emphasizing a science-based approach. The conversation highlights the challenges of accurately measuring attention and the need for consistent methodologies. McDonald explains the crucial difference between capturing attention and achieving real impact, and how effective marketing blends art and science. He also shares insights on how humor and context influence attention in advertising.

Juan Mendoza, author of the MarTech Weekly Newsletter, hosts Brian Danzis, President of North America at Seedtag, who specializes in contextual AI and advertising. They discuss the revival of contextual advertising amidst the decline of third-party cookies, emphasizing consumer privacy and relevance. Brian highlights how aligning brand messaging with premium content enhances engagement. The conversation underscores the need for timely context over invasive data practices, showcasing how AI is transforming digital ad strategies in a privacy-conscious world.