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MarTech Podcast ™ // Marketing + Technology = Business Growth
The CRM Moneyball Moment
Dec 3, 2024
Val Riley discusses the 'CRM Moneyball moment,' emphasizing how data can reveal hidden potential in customer relationships. She shares a success story from Indiana, where improved data organization boosted used equipment sales. The conversation highlights the balance between CRM automation and the analytical time needed to maximize insights. Additionally, Riley advocates for a scientific approach in data interpretation, merging human intuition with automation to enhance marketing effectiveness.
12:36
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Quick takeaways
- Val Riley underscores the importance of leveraging CRM data and automation to uncover hidden opportunities that drive significant business growth.
- The podcast highlights the 'CRM Moneyball moment' concept, advocating for a strategic blend of data analysis and customization to enhance customer relationship management.
Deep dives
CRM Acquisition Insights
Unbound's recent acquisition of Insightly highlights the strategic importance of CRM systems in managing customer relationships. Effective CRM solutions enable businesses to nurture lifelong customer connections and drive growth by tailoring user experiences across different customer-facing roles. This acquisition allows Unbound to enhance its capabilities in customer lifecycle management, ensuring that businesses can optimize their interactions at every stage. By integrating Insightly's features, Unbound aims to provide a more comprehensive technique for marketers to leverage CRM data in driving better business results.
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