MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The CRM Moneyball Moment

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Uncovering Hidden Insights in Sales Data

This chapter highlights the significance of leveraging existing sales data in CRM systems to uncover valuable insights. It discusses how modern technology, such as automation and artificial intelligence, can enhance the efficiency of analyzing win-loss notes and improving sales strategies.

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