The CRM Moneyball Moment
MarTech Podcast ™ // Marketing + Technology = Business Growth
Uncovering Hidden Potential in CRM: The Moneyball Approach
This chapter explores the application of the 'Moneyball' approach to customer relationship management, highlighting the need for data-driven insights to reveal hidden customer potential. It argues for a shift in focus to celebrate small victories, which can lead to significant improvements in sales performance.
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