Transforming CRM Data into Actionable Sales Insights

Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show Notes

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• Val Riley: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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