MarTech Podcast ™ // Marketing + Technology = Business Growth
Bridging The Gap Between Your Marketing & Data Teams
Dec 8, 2024
Juan Mendoza, an author and marketing expert, guest hosts a discussion featuring Chris Sell, CEO of GrowthLoop, a cutting-edge customer data platform. They dive into the importance of integrating marketing and data teams to enhance audience segmentation and campaign performance. Chris shares insights on using composable CDPs to overcome data access challenges and drive more effective marketing strategies. The conversation also touches on the evolving role of marketing operations professionals in bridging these crucial areas for better organizational coherence.
18:06
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Quick takeaways
- GrowthLoop empowers marketers by enabling self-service capabilities, allowing them to define audience segments and campaign needs without data bottlenecks.
- The case study of NASCAR illustrates how integrating marketing and data teams with composable technology enhances fan engagement through comprehensive data aggregation.
Deep dives
Bridging Marketing and Data Teams
Growth Loop positions itself as a composable Customer Data Platform (CDP) that aims to enhance collaboration between marketing and data teams. Marketers often struggle to efficiently access and utilize data, as they frequently rely on data analysts to fulfill their requests, resulting in time-consuming processes and repeated errors. Growth Loop simplifies this by allowing marketers to self-serve, enabling them to define their audience and campaign requirements without being bottlenecked by data requests. This approach not only improves the efficiency of marketing operations but also enhances overall business agility by aligning the goals of both teams.
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