MarTech Podcast ™ // Marketing + Technology = Business Growth Bridging The Gap Between Your Marketing & Data Teams
Dec 8, 2024
Juan Mendoza, an author and marketing expert, guest hosts a discussion featuring Chris Sell, CEO of GrowthLoop, a cutting-edge customer data platform. They dive into the importance of integrating marketing and data teams to enhance audience segmentation and campaign performance. Chris shares insights on using composable CDPs to overcome data access challenges and drive more effective marketing strategies. The conversation also touches on the evolving role of marketing operations professionals in bridging these crucial areas for better organizational coherence.
Chapters
Transcript
Episode notes