MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Bridging The Gap Between Your Marketing & Data Teams

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Streamlining Marketing with Innovative Customer Data Platforms

This chapter explores a marketing technology company's innovative strategies for enhancing customer data platforms (CDPs). The conversation covers the challenges marketers encounter in enterprise settings, along with solutions for streamlining audience creation across various channels.

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