2min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Bridging The Gap Between Your Marketing & Data Teams

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Rise of the Marketing Operations Role

This chapter delves into the vital functions of marketing and revenue operations professionals who blend technical expertise with strategic dialogue. Through a food metaphor, it illustrates their essential role in bridging marketing efforts with data insights for better coherence and effectiveness.

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